Instagram has evolved from a photo sharing app to the most popular platform for business growth. It now has more than 2 billion active users. With the right strategy it helps target the audience in no time. With the growing social media marketing, it is very important to know how to grow your business on Instagram.
Pair your Instagram Marketing with SEO (Search Engine Optimization) along with eye catching graphics for advanced Marketing. High Quality Videos are very important to stand out in a tough crowd.
What is the 5-3-1 rule on Instagram?
5-3-1 is an engagement strategy for boosting visibility and increasing following. It means 5 Likes, 3 Comments, and 1 Follow. You need to like five posts from your niche, comment on three and follow one account daily. It expands your network and increases interaction.
How to boost Instagram posts in Nepal?
Step by Step procedure are:
- Switch to a Business or Creator Account
- Link your Instagram to a Facebook Page
- Select the post you want to boost and tap “Boost Post”
- Choose your goal (Profile visits, Website visits, or Messages)
- Set your target audience (location: Nepal, age, interests)
- Choose your budget, duration, and payment method, then confirm.
Understanding Instagram algorithm
Instagram’s algorithm prioritizes engagement, authenticity, and relevance.
How can you reach your Instagram audience?
- Play to your audience and their niche
- Post in popular formats, like Reels
- Tag a location
- Invite people to engage
Like many other social media platforms along with Search Engine Marketing, Instagram also prioritizes user engagement and meaningful interactions. It offers multiple content formats including feed posts, Stories, Reels, IGTV, and Live videos.
How to grow your business on Instagram in 2025?
Step by step guide on how to grow your business on Instagram and Facebook.
Step 1: Switch to a Business or Creator Account
To boost your page on Instagram
- Go to your Instagram profile
- Tap the three lines > Settings & privacy > Account type
- Switch to a Professional Account (Business or Creator)
Don’t forget to Link your Instagram account to your Facebook account. It is mandatory to do so because Instagram used Facebook meta ads
Learn more about growing your business on Facebook. Here
How to link Facebook to Instagram?
- Go to your Instagram Profile.
- Tap Edit Profile.
- Under Public business information or Profile information, tap Connect or create next to Page.
- Tap Continue.
- Tap Login to Facebook.
Step 2 : Define your brand goals
Find your niche. Define goals and what you want to achieve. Your brand voice should reflect what you want to achieve. Be full of personality and be transparent with your audience. This is important for Digital Marketing and any other Marketing Strategy
A goal should be SMART. Here’s how it should be:
Specific – What exactly do you want to achieve?
Measurable – Can you track your progress with numbers?
Achievable – Is it realistic?
Relevant – Does it align with your business needs?
Time-bound – Set a deadline.
Step 3: Optimise your profile and Bio for Instagram marketing
The business profile page is everything. It will make or break your business. It creates brand awareness on social media. Here are a few things you should do to create a perfectly good Facebook business page.
- Use your business name
Use your business name and keep it clean and searchable.
- Upload a Professional Profile Picture
Use a high quality logo and clear headshot of your business. Ensure it is recognizable and centered (minimum size: 170×170 pixels).
- Choose an Eye-Catching Cover Photo
Use cover photos to showcase products offered by your business. Tell your brand story visually through cover photo
- Complete Your Page Info
Go to the “Edit Page Info” section and fill out all the details like About, Category, Phone number, E-mail, and Website and most importantly Location, and working hours.
- Call-to-Action (CTA) Buttons:
The profile should include buttons such as Shop Now / Book Now / Learn More. Make sure these are set up correctly and work properly.
Step 4: Create High-Quality, Engaging Content
Since Instagram is a visual marketplace. Post reels, High quality designs and posts.
Constantly update if there are any sales or flash discounts on your business. Every post should be well-composed, edited, and aligned with your brand aesthetics.
In addition, write promising captions including hashtags.
Here are some ideas on Instagram Reels for business
- Post behind the scene
- Follow trends
- Join on community jokes
- Make videos about tutorial and how to do’s
- Product showcases
- Customer testimonials
- User-generated content
Be consistent with your postings. Use eye-catching visuals that means using vibrant colors and layouts. Aim for at least 3-5 posts every week. And Instagram rewards consistency. Make a content calendar with Microsoft excel
Use emojis and hashtags when necessary. Emojis can make your captions friendlier. And use relevant hashtags make you reach board audience
Consequently, Use tools like Later, Buffer, or Meta Business Suite to plan and schedule posts in advance.
Step 5: Engage with Your Audience
Social media is not a one way street. Do not be a bummer and ghost your audience.
Why User Engagement Matters for Instagram Business Growth?
Instagram or any other social media platform loves it when you interact with the customers and vice-versa. Like, comment, share, repost. More visibility = more followers = more customers = more money!!!
What are the ways to engage with customers?
Reply like a real person; interact with them with emojis, make friendly remarks. Next, be humble and grateful about your business, that is what the audience wants.
Run Giveaways or Polls, this will grab attention.
Eg: Post or engage with audience with Q&A like
“Should we release the new product in black or hot pink?”
Let your followers feel like they’re part of the brand.
To conclude, Just interact, be responsive, and be out there. Talk to your audience like a friend, so that they feel seen and heard.
Use Instagram Reels and Stories
Instagram Stories and Reels are where the action happens. They are perfect for quick updates.
Some of instagram content ideas for stories are
- Flash sales
- FAQs
- Day in the life
- Quick polls or quizzes
Some of Instagram content ideas for reels are
- Behind-the-scenes clips
- Product tutorials
- Trending audio + your twist that speaks your brand.
Step 6: Collaborate with Influencers
Influencer marketing isn’t just for big brands. Even a small business on Instagram can collaborate with macro or nano influencers to run business.
Learn more about types of influencers marketing effects on social media marketing. Here
Influencers already have a trusted fandom. Make a sponsored post with them to brand your products.
Types of Instagram partnerships:
- Product reviews or demos
- Sponsored posts or stories
- Giveaways or contests
- Account takeovers
Before collabing, always check their engagement rate—not just follower count!
Step 7: Run Targeted Instagram Ads
If you want to grow faster then Instagram Ads will be your best friends. Instagram ads help you reach people beyond your followers. Instagram ads run through Meta (Facebook) Ads Manager.
What are the Types of Instagram Ads?
- Photo Ads – Simple, single-image promotions
- Video Ads – good for demos or storytelling
- Carousel Ads – Multiple images/videos in one ad (swipeable)
- Story Ads – Full-screen vertical ads placed between user stories
- Reels Ads – Short, engaging videos that appear between organic Reels
Choose a format that suits your business.
How to Set Up Ads Using Facebook Business Suite:
- Go to Meta Ads Manager.
- Create a new campaign and choose an objective (e.g., traffic, messages, engagement).
- Define your target audience (age, location, interests – e.g., people in Nepal).
- Set your placements (select Instagram only, or both FB and IG).
- Set your daily or total budget and schedule.
- Upload your creative (image, video, caption, CTA) and publish.
What is A/B Testing & Budget Control?
A/B testing split testing. It is a method of comparing two versions. In Instagram ads A/B testing means you create two or more versions of your ad. The versions have the same message but different images, captions, and call to actions. Run them to a similar audience and analyze the results like clicks, likes and conversion.
Start with a small budget, monitor results, then scale the winning version.
Step 8: Track Performance with insights
Similarly, tracking is necessary otherwise it is just simply guessing. It is necessary to use Instagram Insights. It is an analytics tool built into every Instagram Business Account. These tools and insights help you know what is working and what is not.
Key Metrics to Track Using Instagram Business Account Analytics:
- Follower Growth
- Post Reach and Impressions
- Engagement (Likes, Comments, Saves, Shares)
- Website Clicks
Why Instagram Analytics Matter
By regularly checking your Instagram Insights, you can identify your top-performing posts along with best times to post, and the type of content your audience prefers. Refine your strategy based on it. Create better content and grow your business on Instagram.
Conclusion
In the beginning, growing your small business on Instagram can be challenging. It is all about strategy. Finding opportunities to reach new customers. The above steps can guide you on how to grow your business on Instagram in 2025. Stay creative and keep experimenting and find the best strategy that fits your business models and brand value. Instagram marketing will be a game changer. Use creative content, post regularly and use hashtags smartly. Optimize your page and analyze performance with Instagram Insights for genuine Instagram marketing.
Why Choose Us? The Best Instagram Marketing Solutions for Your Business in Nepal
Instagram marketing can be a game changer for Nepali businesses aiming to thrive in today’s digital landscape. With the right Instagram marketing strategies, your brand can gain visibility, build a loyal audience, and drive real engagement that converts. From creative content to targeted promotions, Instagram can maximize your online success.
Are you ready to take your business to the next level with Instagram marketing? Start growing your online presence and connect with your audience like never before! Learn about services we provide.
Ready to grow your revenue with Digital Techno Wiz? Get a Free Consultation and Boost Your Business through Instagram Today!
