Social media has dramatically improved since the early 2000s. From Myspace to Facebook to now hundreds of websites and social platforms have sophisticatedly developed the online ecosystem. That’s why learning about how to grow your business in social media is crucial
The social media business development started with LinkedIn in 2003, which emerged as a professional networking platform. Later, it expanded to Facebook, Twitter, and other platforms. Now, all social media platforms have a business growing section that has fundamentally changed how businesses connect with younger demographics.
With the rise in social platforms, the digital marketer has the responsibility of implementing the correct strategy that helps to grow the business on each social platform. With over 4.9 billion active users globally, social media is where your customers already are. Today, social media marketing represents a $147 billion industry.
Are social media marketing and digital marketing the same?
No, social media marketing and digital marketing are not the same, though they are closely related. Digital Marketing is a broader concept while Social media Marketing is a subset of Digital Marketing. Social Media Marketing targets social media platforms like Facebook, Instagram, Twitter, LinkedIn, etc.
How does social media marketing help businesses in Nepal?
Social media marketing helps in boosting brand awareness. It will help reach a wider audience and increase engagement. Some importance of social media marketing are:
Boost website traffic
Enhance customer service
Brand building
Builds customer loyalty
Customer engagement
Audience engagement
Benefit from affordable advertising
Improve customer insights
Targeted marketing
Brand loyalty and advocacy
Build relationships
Influencer partnerships
Lead generation
Boost brand perception
Community building
competitive advantage
Cost-effectiveness
Can social media marketing really help my business?
Social media marketing can significantly benefit a business. Because it is cost effective and it is excellent for brand awareness and to engage with customers.
By actively using social media, businesses can stay informed about industry trends, competitor activities, and customer preferences, allowing them to adapt their strategies and maintain a competitive edge.
Which social media marketing is the best in Nepal?
Facebook is the most popular social media platform. Even though it is a popular social media platform. Also target social platforms like instagram and especially tiktok. Tiktok will reach a young demographic and they are an ideal audience.
Proven Techniques to Grow Your Business on Social Media
Step 1: Set Clear Goals
Define your goals and objectives. Setting clear goals is a foundation, knowing what you are aiming for, understanding if the business is off track or has become directionless over time is necessary.
Why Setting Goals Matters:
- It gives purpose to your posts and campaigns.
- It helps you track progress and adjust strategies.
- It ensures all team members are aligned on what success looks like.
Are you wondering what could be the common social media goals? Here are some:
Brand Awareness
Goal: Increase visibility and get more people to know your brand.
How to do it?
Creating content that creates an impact on the viewers.
Engageable contents that are also memorable for a long period of time.
Engagement
Goal: Encourage likes, shares, comments, and DMs.
How to do it?
Posting interactive content that gets likes.
Create polls and Q&A as well as behind-the-scenes contents.
Sales/Conversions
Goal: Increase purchases or bookings through social media.
How to do it?
Create testimonials and publish reviews.
Run retargeting ads, use shop features.
Website Traffic
Goal: Drive users from social media to your website or landing page.
How to do it?
Share blog links.
Use CTA buttons like “Shop Now” and “Order Now”.
A goal should be SMART. Here’s how it should be:
Specific – What exactly do you want to achieve?
Measurable – Can you track your progress with numbers?
Achievable – Is it realistic?
Relevant – Does it align with your business needs?
Time-bound – Set a deadline.
Step 2: Know Your Target Audience
If you don’t know who you’re speaking to, you’ll struggle to create content that connects, engages, and converts. The more you know about your audience, the better you can target messages, visuals, and offers.
How to Learn About Your Audience?
Social Media Insights – Instagram, Facebook, and LinkedIn all offer analytics on your followers.
Google Analytics – It tells you who visits your site and what content they engage with.
Polls & Surveys – Ask your audience directly what they want to see.
Competitor Research – See who follows your competitors and what content they respond to.
Step 3: Pick the Right Platforms
Being active on all social media platforms will be exhausting. Instead of focusing on all platforms, you should focus on where your target audience spends more time.
Why This Matters:
- Each platform attracts different demographics and interests.
- The type of content that performs well differs (videos, articles, images, etc.).
- Choosing the right platform improves engagement, reach, and conversions.
You don’t have to be everywhere; just where it matters most. Pick a platform and optimize your content where there is more traffic and where it will generate the leads.
Step 4: Optimize Your Profiles
Before you post content or run ads, you need to optimize your social media profiles. Profile is like the modern day online business cards. A proper business profile creates value for your business.
Key Elements to Optimize:
- Profile Name & Username (@handle): Use your business name and keep it clean and searchable.
- Profile Picture: Use a high quality logo and clear headshot of your business. Ensure it is recognizable and centered.
- Bio/About Section: Bio should be short and should include what you do, who you help and how to contact and keep connection.
- Link in Bio: Link to websites, online stores or other social media links. Update the link based on your latest campaign or product.
- Call-to-Action (CTA) Buttons: The profile should include buttons such as Shop Now / Book Now / Learn More. Make sure these are set up correctly and work properly.
- Highlight Covers & Pinned Content (Instagram, TikTok, Facebook): Use Story Highlights on Instagram to showcase FAQs, reviews, products, or categories. Pin any important posts so that it always appears on the top.
Step 5: Create High-Value, Consistent Content
Creating high-value content is necessary. This is what attracts new traffic. Good content will keep the audience engaged and build long-term trust in your brand. Your business should not only deliver products but also keep the audience hooked and resonate with them.
What is High-Value Content?
- Solve a problem
- Answer a question
- Inspire or entertain
- Educate or inform
- Showcase your brand personality
While posting the content, you must be consistent. Plan your posts 1-2 weeks ahead. Use many tools to ensure that content is grammatically correct and delivers what it needs to deliver.
It should be informative. Stick to your posting schedule, for example, 3 to 5 times a week. Don’t burden the platform as some posts or blogs may go unseen with rapid postings.
Why is it important to deliver high-value content?
- Keep your brand visible in your audience’s feed.
- Builds credibility and trust over time.
- Encourages engagement (likes, shares, comments).
- Drives conversions when done strategically.
Step 6: Use Hashtags and Trends Smartly
Hashtags are powerful tools to boost your visibility on social media. Keep up with the latest trends and buzz. When used correctly, they can help your content reach a much larger audience.
Why do hashtags and trends matter?
- Make your posts discoverable to people searching for similar content.
- Help you join conversations around specific topics or events.
- Increase your chances of appearing on Explore pages or search results.
- Boost engagement rates and potentially grow followers
How to use hashtags and trends smartly?
Now that you know how important hashtags and trends are in building up your social media business. Let’s understand how to use hashtags and trends.
Jump in viral trends
Look at tiktok and instagram reels. Surf through top audios and challenges as well as hashtags trends such as #ThrowbackThursday. Stay relevant with news and pop culture that resonates with your brand.
Add Your Brand Twist
Blend seamlessly with the trend to stand out. Do not force any advertisement. Understand your brand tone, make jokes and humour your audience.
Use Relevant Hashtags
After making content, post it with relevant hashtags related to the trend. Don’t just add random or overly popular tags. Choose ones that relate specifically to your Industry or niche, Target audience, and Content topic.
Step 7: Engage with your Community
Social Media was made to interact with one another. It is not a one-way street. Interact with your community. Respond to reviews and feedback. Engaging with your community turns followers into fans, and fans into loyal customers.
Ways to engage with the community
- Reply to DM and comments
Talk to customers about their inquiry and comment on your posts. Reply to DMs, respond with “Thank you”s and Emojis. Mention and tag the brand, customers. Overall, be interactive. Don’t just post and disappear.
- Ask Questions in Your Captions
Invite your audience to participate. Ask questions on captions like “Which color would you choose?”, “Tag someone who needs this!” etc to generate new comments.
- Go Live!
Live videos are a great way to connect in real time. Host Q&A sessions. Showcase new products, Take followers behind the scenes, and Run live giveaways to create brand interaction. Live content gets boosted in feeds and creates urgency.
Step 8: Collaborate With Influencers
Partnering with influencers is one of the most effective ways to grow your business on social media. Even if you are a local business person or even a top brand, collaborating with influencers always benefits in some way or another.
Why Influencer Collaboration Works:
- Leverages the influencer’s audience trust
- Helps your brand reach new potential customers
- Adds authentic social proof to your product or service
- Increases brand awareness and engagement
- Works well for product launches, promotions, or storytelling
What are the type of influencer that you should collaborate according to your business models and types
- Nano Influencers – They are perfect for local awareness and niche credibility
- Micro Influencers – With the collaboration with micro influencers you can get High engagement, and affordable promotion
- Macro influencers – They have 100k – 1M followers; so if you need Broad reach, as well as brand awareness they are perfect
- Mega Influencers / Celebrity – They are collaborated for Mass visibility, and expensive campaigns
Here’s one tip: Micro-influencers often offer the best ROI due to higher engagement and affordability
Are you wondering how to pick the correct influencer?
Firstly, Understand and look within your niche. Start searching for hashtags and explore pages.
Secondly, Check the engagement rates of the influencer. Look through their likes, comments and their reputation among the community. Does their share matches their follower’s count to know their authenticity
Thirdly, review their contents. Does their influence align with your brand values?
Lastly, look for authenticity. It is always best to avoid influencers that constantly promote too many brand deals.
Therefore, choose your influencers wisely. Influencer marketing is modern word-of-mouth. Collaborate smartly, build real relationships over a period of time.
Step 9: Run Paid Campaigns
While organic content builds trust and community, paid social media campaigns help you scale faster. This targets the right audience. Even with a small budget you can increase visibility.
Why Paid Campaigns Matter:
- Reach beyond your followers
- Target specific audiences by interests, behavior, or location
- Drive immediate results (clicks, signups, purchases)
- Promote new products, offers, or events with high impact
- Retarget people who’ve already interacted with your brand
Types of Paid Campaign that you can run
🔹 Boosted Posts: Promote a high-performing organic post to increase its reach and engagement.
🔹 Traffic Ads: Send people directly to your website, product page, or blog.
🔹 Conversion Ads: Encourage users to take specific actions like signing up, adding to cart, or purchasing.
🔹 Lead Generation Ads: Collect emails or phone numbers through in-app forms.
🔹 Retargeting Ads: Target people who visited your website, added items to the cart, or watched a video.
Step 10: Analyze and Improve
You cannot succeed if you just post and ghost the platform. It’s about learning what works, what doesn’t, and how to improve. It is more than just posting contents. Analyze your performance regularly.
Why Analysis Is Essential:
- Helps you understand your audience better
- Reveals your top-performing content
- Shows what’s driving real results (clicks, sales, leads)
- Prevents wasting time on content that doesn’t work
- Encourages continuous growth and smarter strategies
In a nutshell, Social media marketing is all about strategy and following all the steps accordingly. Success in social media marketing isn’t just about having the largest following. It is all about building meaningful connections that will ultimately result in business growth. Start with a solid foundation, remain adaptable to change. Remember, social media marketing is not a destination but a journey. Stay curious, keep learning, and never stop experimenting with new tricks and new trends.
Hire a team of expert marketers to handle the research and video creation process for you
Just because something worked for one type of video doesn’t mean it will always work. Your video marketing strategy needs to be flexible and adjust to people’s viewing behaviors for maximum impact.
Ready to grow your revenue with Numerique? Get a Free Consultation to Boost Your Business.
